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Brand Book Bites from Brand Now
Here are the best bites from and an overview of Nick Westergaard’s new book Brand Now: How to Stand Out In a Crowded, Distracted World. – the book: Brand Now: How to Stand Out In a Crowded, Distracted...
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Does Your Culture Support Your Brand Aspiration?
Early results from the Brand-Culture Fusion Assessment show that the workplace culture at many organizations isn’t aligned with their desired brand identities. In other words, many companies aspire to...
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Learn About Brand-Culture Fusion from These 59 Organizations
The audio book version of FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies is now available! Now you can listen to stories, anecdotes, examples, and case studies about...
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Brand Book Bites from The Long-Distance Leader
Hope you enjoy the best bites and my takeaways from Kevin Eikenberry’s new book, The Long-Distance Leader: Rules for Remarkable Remote Leadership. – the book:The Long-Distance Leader: Rules for...
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Brands to Watch in 2018 Midyear Update
How are brands such as Amazon, Facebook, Tesla, and Salesforce doing? These brands were among those I had flagged last December as “Brands to Watch in 2018,” my most popular post of last year. Given...
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How I Did It: Choosing a Book Title
Writing a book can be tedious and grueling at times. Having written three books, I can attest that organizing all those ideas in your head and then conveying them in written word, 60,000+ words...
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Does Self-Help Work for Business Teams?
Most people readily agree that self-help works for individuals, but does self-help work for business teams? Consultants Al Cini and Mark Iorio say yes — emphatically. They are the founders of the...
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What Is a Brand
When people ask me to define “brand,” I say, “A brand is what you do and how you do it.” This might not be the most common definition of what a brand is, but the one I use because it’s shorthand for...
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Brand…Culture…Discuss. Introducing the FUSION Discussion Guide
Today I’m excited to introduce the FUSION Discussion Guide, a companion piece to my latest book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. It’s free and...
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Brand Book Bites from The Convenience Revolution
Here’s my write-up of the best bites and my takeaways from Shep Hyken’s new book, The Convenience Revolution: How to Deliver a Customer Service Experience That Disrupts the Competition and Creates...
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