brand experience brief: keep a breast foundation pop up shop
(Check out this new video. It’s one of a series of brand experience briefs in which I provide audit and analyses of new or interesting restaurant or retail concepts.) If you don’t operate out of a...
View Articlebrand book bites from Can’t Buy Me Like
(“brand book bites” are book reviews that highlight the most interesting brand stories in the latest best-selling books. Subscribe to my feed so you don’t miss these regular bulleted briefings on the...
View Articlecostco vs tiffany
brand as business bit: The power of distinctive brand positionings jumped off the page of a recent BusinessWeek write-up about Costco getting sued by Tiffany & Co. for selling “Tiffany” diamond...
View Articleleadership lessons from the national restaurant association 2013 show
In May, 2013, business leaders from the restaurant industry gathered in Chicago for the 2013 National Restaurant Association Show. Here are the best sound bites about leadership from the presentations...
View Articlehow to pick a marketing agency
When you’re ready to make a significant investment in the future and engage outside marketing resources, take care to make a smart decision. To pick the right marketing agency for your firm, there are...
View ArticleClik here to view.
change happens
Change, like sh*t, happens – but unlike its inevitable parallel, change doesn’t have to be messy and unpleasant. In fact, I recently heard Joni Doolin of People Report/Black Box Intelligence make an...
View Articlesocial media smarts
In my latest QSR Magazine column, I lay out keys to social media success. Frankly it was a difficult column to write — not only because there are so many media options and new ones are emerging daily...
View Articletrust truths and other bits from summer brand camp
brand as business bit: What do you get when you bring together Human Resources, Marketing, and Ops people for an event featuring best-selling business book authors, a talent show, a community service...
View ArticleClik here to view.
brand book bites from The Business of Belief
(“brand book bites” are book reviews that highlight the most interesting brand stories in the latest best-selling books. Subscribe to my feed so you don’t miss these regular bulleted briefings on the...
View Articlebrand experience brief: true food kitchen
(Here’s a new Brand Experience Brief. Check out other video briefings about the brand experiences at new or interesting restaurant or retail concepts.) Farm to Table is a growing movement in American...
View ArticleClik here to view.
don’t say it, be it
brand as business bit: “Don’t say it, be it” – as in “don’t say you’re cool, be cool” – has to be one of the most well-known principles in advertising. And yet we see so many brands fail to heed it....
View Articlethe problem with personal health data
brand as business bit: A couple of weeks ago I had the pleasure of speaking at the Digital Health Summer Summit. My session, “Key Triggers,” was designed to discuss the challenges of consumer...
View ArticleClik here to view.
jeff kelley on sanuk’s cult-like following
Take a listen to this interview with Jeff Kelley, the founder and head of Sanuk. You know Sanuk as the fun and funky sandal brand made of unique materials like wire mesh and yoga mats. You may also...
View ArticleClik here to view.
google, the flexible brand – part 1
(This is the first of a 3-part series on Google’s unconventional approach to brand-building.) Google has become one of the world’s greatest brands and it’s done so despite breaking all the branding...
View ArticleClik here to view.
google, the flexible brand — part 2
(This is the second installment in this series on Google, the flexible brand. In yesterday’s post, I discussed how Google challenges branding conventions with its logo.) A well-designed,...
View ArticleClik here to view.
google, the flexible brand — part 3
(This is the third and final post in a series about Google, the flexible brand. My first two posts covered the ways in which Google has traded rules for flexibility in its branding and brand...
View Articlecelebrity creative directors
brand as business bit: When the folks at HBR Blog asked me to write a piece about why are so many celebrities now ‘Creative Directors,’ I had a lot of ideas and insights about the changing nature of...
View Articleyour purpose and principles power your brand
brand as business bit: ”Brand Relevance and Evolution. It’s an ambitious topic and of great importance in any industry, but it’s absolutely crucial for restaurant companies. Your brand is...
View ArticleClik here to view.
brand book bites from Youtility
(“brand book bites” are book write-ups that highlight the most interesting brand stories in the latest best-selling books. Subscribe to my feed so you don’t miss these regular bulleted briefings on...
View Articlebrand experience brief: george w. bush presidential museum
(Check out this Brand Experience Brief – the latest in my series of video briefings about the brand experiences at new or interesting restaurant or retail concepts.) This brief takes a slight departure...
View Article