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operationalizing the tedxsandiego brand
Last Saturday thought-leaders and change-makers converged on the Qualcomm Institute at Calit2 campus for a special day of sharing ideas, making new connections, and experiencing exciting possibilities....
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brand book bites from brand building in a digital, social, mobile age
- the book: Brand Building in a Digital, Social and Mobile Age: Based on the top 10 most socially shared ideas on how marketing organizations can succeed in a digital age – a practical, prescriptive,...
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D (January edition)
Wrapping up the month with my new Flipboard — featuring my list of 10 Brands to Watch in 2014, a post on TEDxSanDiego, interviews with Scott Goodson and Joel Rubinson, and images of great brands in...
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words to live 2014 by
As we start off 2014, I’m taking to heart the choice words I heard from the speakers at TEDxSanDiego a few weeks ago. Here are ten ideas, pieces of advice, and insights that I want to inspire me in...
View Articlebrand experience brief: cinepolis luxury cinemas
Cinépolis Luxury Cinemas claims to be “a first-class movie destination.” This Brand Experience Brief shows how it lives up to that brand vision. If you’d like to recommend a new or interesting...
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lasting relationships trump immediate returns
My latest Forbes CMO Network column is based on the basic idea that once customers feel a personal and meaningful bond with your brand, they’re more likely to stick with you. The point seems so...
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brand book bites from power branding
- the book: Power Branding: Leveraging the Success of the World’s Best Brands - the brain: Steve McKee, president of integrated marketing firm McKee Wallwork & Company and a popular marketing...
View Articlegreat brands in action
The virtual collage of great brands in action, using the hashtag #WGBD, is off to a great start! Here are some of my favorite posts so far: Intelligent, strategic intro film @ #Frozen. 8min of:...
View Articledigital health soundbites from international ces
CES (the International Consumer Electronics Show) can be overstimulating and overwhelming. What else would you expect when you combine 150,000+ people, millions of digital technology products, and Las...
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marriott’s brand evolution
A couple of weeks ago the Times ran a terrific article by Brooks Barnes on Marriott’s aspirations for brand evolution. “But It Doesn’t Look Like a Marriott” described the challenges that the nearly...
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great brands start inside
Yay! It’s finally here! The official launch of my book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass). The book introduces a different...
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learn what great brands do
Wow! What a week it’s been and it’s only Wednesday! The official launch of my new book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest, is underway and...
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what makes super bowl ads super (and more good stuff to chew on)
The popular Bloomberg Radio show, The Hays Advantage, with co-hosts Kathleen Hays and Vonnie Quinn, interviewed me today to dish on the upcoming Super Bowl ads. Listen to my take on the ads from...
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great brands avoid selling products
Yep, you read that right. Great brands actually avoid selling products. Great brands know that people make purchase decisions based on how products make them feel or the identities products help them...
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brand book bites from the everything store
- the book: The Everything Store: Jeff Bezos and the Age of Amazon, an expose of sorts of the world’s largest online retailer. - the brain: Brad Stone, senior writer for Bloomberg Businessweek,...
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great brands ignore trends
Have you ever thought that following a trend is the surest path to success? Maybe you’ve thought “if only we could just tap into the healthy eating trend…” or “everyone now uses their mobile device to...
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great brands don’t chase customers
Rolling right along in the series of posters of brand-building principles from my new book, What Great Brands Do, we have: Great brands don’t chase customers; they attract people to them. Great brands...
View Articlevirtual collage of great brands in action
Looking for some inspiration for becoming a great brand? Check out the virtual collage that’s being created with the hashtag #WGBD. Below are some terrific recent posts. I’d love to see photos of...
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great brands sweat the small stuff
Great brands may think big, but they sweat the small stuff. They know that all the little things they do or fail to do in person shape brand perceptions far more than the big things they claim through...
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great brands commit and stay committed
Here’s the latest in the series of posts and posters based on the principles from my new book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest. This...
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